Experience-led Transformation

Design leadership and operations, building world-class organizations that integrate human-centered design to drive product innovation and customer-centric culture.

Chief Design executive with proven expertise driving the vision, strategy, and implementation of customer experiences and organizational transformation for Fortune 100 companies.

image6-3

I shape product cultures that connect people and make technology more human. Recognized expertise in Design leadership and operations, building world-class organizations that integrate human-centered design to drive product and service innovation.

I thrive in highly complex, ambiguous environments, including Research and Development (R&D), innovation labs, and advanced product organizations. I’m drawn to industries ripe for disruption or pioneering to define what’s next. Using a combination of design thinking and business strategy when approaching challenges, I leverage emerging technology and experience design to define the future — and move Design into areas beyond solving product problems.

As Chief Design Officer for PayPal, I’ve joined at a pivotal moment in the company’s history to reinvent experiences across all surfaces, foster a culture of creativity and innovation, and help define the future of commerce and payments. I’m responsible for the design strategy and execution at scale across all end-to-end experiences for consumers, merchants, developers, and employees globally.

Prior to PayPal, I was SVP and Global Head of Design at Expedia Group, where I pioneered a cultural shift towards an experience-led ethos that democratized global travel. At Expedia, I went beyond streamlining processes and optimizing interfaces, establishing customer-centric innovation as a competitive advantage, defining new ways of working, and bringing holistic thinking and cohesion across the ecosystem. 

Prior to Expedia, I was Head of Design at Bank of America, where I led the Experience Design org, driving the end-to-end transformation of core product experiences, raising the impact of design as strategic asset, and spearheading customer-centric culture change. Previously, I was Head of Studio, New Product UX at Amazon's Human-Centered Design Group, where I led a team of designers, technologists, and researchers working across a spectrum of spaces blending hardware, software, services, and brand experiences. Prior to Amazon, I was Senior Director of UX at Samsung’s Mobile Innovation Lab, where I led a multi-disciplinary group responsible for end-to-end experiences for flagship devices and early product/service concepts. There I helped lead the evolution from incubation lab to advanced product org — championing design excellence and delivering elegant consumer experiences that gained visibility across the industry.

I’m passionate about integrating user-centered innovation, technical insight, and systems thinking into a design-driven product development process. I see this as the best way to create meaningful products that resonate with customers and improve their lives.

Contact

info@kobewan.com

Design leadership and operations, building world-class organizations that integrate human-centered design to drive product innovation and customer-centric culture.

© 2023 kobewan

The present is a beta of a better future.