Chief Design executive with proven expertise driving the vision, strategy, and implementation of customer experiences and organizational transformation for Fortune 100 companies. I shape product cultures that connect people and make technology more human. Recognized expertise in Design leadership and operations, building world-class organizations that integrate human-centered design to drive product and service innovation.
I thrive in highly complex, ambiguous environments, including Research and Development (R&D), innovation labs, and advanced product organizations. I’m drawn to industries ripe for disruption or pioneering to define what’s next. Using a combination of design thinking and business strategy when approaching challenges, I leverage emerging technology and experience design to define the future — and move Design into areas beyond solving product problems.
As Head of Design for Expedia Group, I’m helping lead a cultural transformation to become an experience-led company and power global travel for everyone, everywhere. I lead the centralized Experience Design organization and drive the experience strategy and design for end-to-end experiences of all Expedia Group products and services. A senior design leader with entrepreneurial energy, I guide with vision and drive new standards of excellence at scale through influence, leadership, and recognized expertise. I’m focused on driving experience strategy and customer-centric innovation, establishing customer experience as a competitive advantage, defining new ways of working through business agility, and bringing holistic thinking and cohesion across the Expedia Group travel ecosystem.
Before joining Expedia Group, I was Head of Design at Bank of America, where I led the company’s Experience Design organization, driving the end-to-end transformation of the core product and service experiences, raising the impact of Design as a strategic asset, and spearheading customer-centric culture change and innovation. Previously, I was Head of Studio, New Product UX at Amazon’s Human-Centered Design Group, where I led a team of designers, technologists, and researchers defining Amazon’s next big thing. At Amazon, I worked across a spectrum of spaces blending hardware, software, services, and brand experiences.
Prior to Amazon, I was Senior Director of UX at Samsung’s Mobile Innovation Lab, where I led a multi-disciplinary group responsible for end-to-end experiences for flagship devices and early product/service concepts. I helped lead the team evolution from incubation lab to advanced product org — championing UX excellence and delivering elegant consumer experiences that gained top-level visibility across the global org and industry.
I’m passionate about integrating user-centered innovation, technical insight, and systems thinking into a design-driven product development process. I see this as the best way to create meaningful products that resonate with customers and improve their lives.