Anticipatory design is all about creating delightful experiences by understanding user needs and reducing decision fatigue. Design that’s one step ahead of you, leveraging past choices to predict future decisions. But how much should the system lean in — how do you ensure it feels smart instead of creepy? How do you balance autonomy and clarity? What is the cost of being wrong?

The Next Big Thing In Design? Less Choice
Crafting Smarter Interfaces with Anticipatory Design
Anticipatory Design: How to Create Magical User Experiences
The Psychology of Anticipatory Design
Anticipatory Design: The Future of UX Design
UX Patterns of the Future: Anticipatory Design
How to Get Anticipatory Design Right
Anticipatory design — Create smart, delightful user experiences (video)
Anticipatory design in financial services