The move from consumer products to consumer experiences is upon us. Customers see their interactions with brands as one continuous experience, and we need to design them accordingly. Understanding and designing for the end-to-end customer journey is now a requirement, not a nice-to-have. So what are the best ways to connect the dots? How do you orchestrate a seamless experience in siloed organizations? And what needs to change about the way we work to make that a reality?
Envisioning Products as Holistic Experiences
Give Your Customers an Experience, Not Just a Product
You Sell Experiences Whether You Realize It or Not
Customer Experience Is The New Brand
Building a design-driven culture