Behavioral Science in Experience Design

Changing behavior doesn’t happen overnight. Behavioral science is having a popularity surge as more realize its importance in designing experiences. As part of that trend, behavioral economics is gaining headlines highlighting that human decisions are not always rational — especially when dealing with money. How can we create experiences that will encourage people to make better financial decisions? What role do we [or should we] play in that aspect of people’s lives?

Coming soon: Netflix-style nudges that reward retail bank customers
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Nudge: Improving Decisions About Health, Wealth, and Happiness
Designing for Behavior Change: Applying Psychology and Behavioral Economics
Leveraging The Power of Behavioral Science in Banking
Why Behavior Change Is the Key to True Financial Wellness
With Timeful Acquisition, Google Aims To Supercharge Its Apps’ Time-Management Smarts
Two Years Later, Walmart’s Prize Savings Helps Customers Save $2 Billion
Hooked: How to Build Habit-Forming Products
Dan Ariely Ted Talks

Tagged: behavioral · design · economics · Perspective · science

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