at Scale

Hi, I'm Rachel Kobetz. I drive design transformation for Fortune 100 companies. I love shaping product cultures that connect people and make technology more human.

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Selection of my writing and updates. Here's where you can find the closest thing to a personal blog.

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Consulting and coaching for organizational design, change management, design leadership, strategy, and new ways of working.


Design leadership and operations, building world-class organizations that integrate human-centered design to drive product innovation and customer-centric culture.

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The present is a beta of a better future.